Author: Amandine Mondélice

The customer journey, which consists of the different stages a customer goes through before making a purchase, has significantly evolved in recent years. This is largely due to digital transformation. The shift requires businesses to adapt accordingly with an emphasis on customer experience, notably by...

IXIASOFT CCMS Desktop has a staggering number of features. Without even getting into all the things you can configure in IXIASOFT CCMS—which is practically everything—there’s an abundance of buttons, options, and little shortcuts to take advantage of. I’ve picked up more than a few tricks...

What exactly is Information 4.0? Industry 4.0 is the term for firms using automated systems and data within a “Smart Factory” environment to create increasingly customized products where physical goods are accompanied by a virtual component. In the Industry 4.0 context, how can we best assist...

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