Episode 7:
Customer Experience and Omnichannel Content Strategy

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What You’ll Learn:

 

What does technical content have to do with customer experience…?

 

A lot!

 

In an era of subscription-based business models, customers will stay loyal to companies which deliver the best experience (not price, not product). Technical content is a key component of that experience, helping customers make purchase decisions, learn about services and technologies, use products, and resolve issues.

 

Keith Schengili-Roberts, senior DITA content strategist at IXIASOFT, will explore how you can build a content strategy that flips perceptions about technical content as a cost center and demonstrates how it contributes to business growth.

 

The webinar will leave plenty of room for Q & A so you can add your voice to the discussion!

 

Can’t make the webinar? Register anyway¬†and we’ll send you the recording.

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