What does technical content have to do with customer experience…?
In an era of subscription-based business models, customers will stay loyal to companies which deliver the best experience (not price, not product). Technical content is a key component of that experience, helping customers make purchase decisions, learn about services and technologies, use products, and resolve issues.
Keith Schengili-Roberts, senior DITA content strategist at IXIASOFT, will explore how you can build a content strategy that flips perceptions about technical content as a cost center and demonstrates how it contributes to business growth.
The webinar will leave plenty of room for Q & A so you can add your voice to the discussion!
Can’t make the webinar? Register anyway and we’ll send you the recording.