EPISODE 7: CUSTOMER EXPERIENCE AND OMNICHANNEL CONTENT STRATEGY
Clock Icon 11:00 am - 12:00 pm EDT
Map Marker Icon Virtual
CUSTOMER EXPERIENCE AND OMNICHANNEL STRATEGY
What does technical content have to do with customer experience…?
In an era of subscription-based business models, customers will stay loyal to companies which deliver the best experience (not price, not product). Technical content is a key component of that experience, helping customers make purchase decisions, learn about services and technologies, use products, and resolve issues.
Keith Schengili-Roberts, senior DITA content strategist at IXIASOFT, will explore how you can build a content strategy that flips perceptions about technical content as a cost center and demonstrates how it contributes to business growth.
Senior DITA Content Strategist, IXIASOFT